Every scan is fresh. Pulled live, not cached.
No stale snapshots. Every report queries 50+ live sources at scan time, so the signal you act on is true right now.
GO or NO-GO, with evidence.
Nine questions every buyer needs answered before the LOI, backed by live market data on the specific deal. Illustrated below with sample data from one deal: the $480K gym from the hero.
Is local demand rising or falling?
Search volume in the actual trade area: 12-month and 5-year trajectory.
How big is the real market around this deal?
TAM/SAM/SOM for the category in the metro, not the franchisor's brochure number.
Are you buying at the peak?
Category trend inflection, new entrants, funding flowing into competitors.
Who's taking its customers right now?
Competitor traffic, rankings, and the moves that put them on top.
What do competitors spend to win your customers?
Live Meta Ad Library pulls: offers, hooks, weekly spend.
What do its own customers complain about?
Review mining on the target and its rivals: the churn you’re inheriting.
What does a new customer cost in this market?
Live CPCs and pricing bands: your real post-acquisition CAC.
Where's the upside the seller isn't pricing?
Unserved segments and angles: your growth thesis, with evidence.
GO or NO-GO on this deal, and why?
A defended GO / NO-GO with risks, barriers, and a devil's-advocate counterview.
From listing
to decision.
One scan. 50+ live sources. A market decision report with a clear GO / NO-GO, before the LOI and before your next call with the broker.
Built for people making
six-figure deal decisions.
Pick your seat at the table and see what a Deal Scan does for you.
Business buyers / searchers
Validate the market under an SMB acquisition before the LOI, not after the wire.
What's inside your
market decision report.
Not just a summary. A structured market scan built to help you decide whether to build, launch, pitch, expand, or reposition, with up to 23 sections drawing on live signals from 50+ sources.
Plus an executive summary, macro-economic context, and barriers to entry in the full report.
Same deal, two different answers.
The financial review reads the seller's books. The market review reads the market around them. Illustrated with sample data from the $480K gym above.
“Should I buy this gym? Books show $190K SDE, asking $480K.”
Revenue, adjusted earnings, and the seller's own growth projections: numbers the seller chose to present.
A business can look strong in last year's numbers even as its local market shrinks. The financials show what it earned. The market data shows what it's likely to earn next, in the same trade area, against the same competitors.
One report before you commit.
30-60 MIN
The average SMB acquisition is six figures. Deal Scan is a one-time $99. It's a small, fixed cost to check the market before you commit six figures to the deal.
Built by a founder
who learned this the hard way.
I built IdeaCrystal because I know how easy it is to confuse a good-sounding idea with a good business decision.
As a technical founder, I could build almost anything. That was part of the problem. The hard part was knowing which direction had real market pull before committing months of work, budget, or team focus.
IdeaCrystal is the tool I wanted before making those calls: live market signals, competitor reality, demand data, customer pain, and a clear recommendation, all in one report.
Questions about the product? Reach out to me directly on LinkedIn.
Built to earn your confidence.
We know you're careful with where you spend. Here's why founders, consultants, and operators trust IdeaCrystal.