Competitor Analysis Template
Compare your competitors side by side — free, interactive, no signup. Edit in your browser and save as PDF.
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This template is only as good as what you already know. The hard part is the real numbers — your competitors’ actual traffic, pricing, ad spend, and where they’re exposed.
Auto-fill this with real competitor data →How to use this competitor analysis template
- List your competitors as columns — keep yourself in the first column so every comparison is against you.
- Fill each row — pricing, who they target, strengths, weaknesses, and how they position themselves.
- Look for the empty spaces — a weakness every competitor shares is your opening. A strength they all have is table stakes.
- Save it as a PDF to share with co-founders or investors.
The 5 dimensions that matter most
- Pricing — how they charge, and whether there’s room above or below them.
- Target customer — who they serve well, and who they ignore (your wedge).
- Strengths — what you’d be foolish to compete on directly.
- Weaknesses & gaps — the complaints in their reviews, the features they lack.
- Positioning — the one-line hook they own in the customer’s mind.
Frequently asked questions
What is a competitor analysis template?
A competitor analysis template is a structured framework for comparing your business against competitors across key dimensions — pricing, target customer, strengths, weaknesses, and positioning. It turns scattered research into a single side-by-side view so you can spot gaps and opportunities.
How do you do a competitor analysis?
List your main competitors as columns, then compare them row by row on the dimensions that matter: pricing, who they target, their strengths, their weaknesses, and how they position themselves. Add your own business in the first column to see exactly where you can differentiate.
What should a competitor analysis include?
At minimum: pricing, target customer, key strengths, weaknesses or gaps, and positioning. Stronger analyses add real data — website traffic, ad spend, search demand, and customer reviews — which is where a tool like IdeaCrystal fills the template with live numbers instead of guesses.
Is this competitor analysis template free?
Yes. This interactive template is completely free, works in your browser with no signup, and you can save it as a PDF. For a version auto-filled with real competitor traffic, pricing, and market data, run a full report with IdeaCrystal.
From template to real data
A template organizes what you already know. It can’t tell you a competitor’s actual monthly traffic, what they spend on ads, or which keywords they rank for. IdeaCrystal pulls that from 50+ live data sources and fills the picture in — real competitor traffic, pricing, search demand, and the gaps you can exploit — in an evidence-backed report.